Re-Think It, Inc. was founded by husband and wife team Craig and Amy Shumway with the goal of producing high quality, durable, and sustainable consumer goods. Re-Think It began producing an all-purpose scrubber called the Original Power Puff, featuring a long handle made out of recycled milk jugs. In 2011, Re-Think It unveiled the Re-Play line of infant and toddler dishware. Featuring a wide color pallet, each plate, bowl, cup, and utensil is manufactured out of recycled, FDA approved, food safe plastic.
Today, Re-Think It remains family owned and family-focused company dedicated to providing sustainable and affordable products, while following responsible environmental and social business practices.